December 2014

BBB Wise Giving Alliance Data Shows Lack of Understanding, Scrutiny Amongst Donors

Memphis, Tenn., Dec. 2, 2014 – New data on how Americans donate to charities pinpoints a lack of donor understanding and the need for simple tools to help donors give wisely. The study reveals that Americans consider finances to be the most important indicator of trust, which is a misguided review of a nonprofit organization according to the BBB Wise Giving Alliance.

Hillsboro, Ore., Dec. 2, 2014 – During this holiday season—a time when so many reflect on the special things in their lives—Colleen Leal, of Aloha, is grateful for a pretty incredible gift.

In September, she received a lifesaving double-lung transplant. A gift she’d been waiting on for more than a year.